Marketing – WKYK

WKYK-940-AM is the most powerful clear channel non-directional standard broadcast station in Western North Carolina.  Burnsville is the home of Mt. Mitchell, the highest peak in Eastern America.

  • Clear Channel – 5,000 watts
  • Serving half a million people
  • Industry, Tourism, Arts and Crafts Area
  • Scenic Mountain Retirement Area
  • Michael Ardell Morning Show
  • Real Country–Pure Country
  • Target: Adult 18-54
  • ABC, NC Net, Local News and Features
  • Weather Center Reports – 24 hours day
  • Live Local Sports Coverage
  • Mobile Unit for Remotes and Events
  • Information & entertainment that make a difference in people’s lives
  • Promotions & contests which are analyzed for maximum audience appeal


WKYK and WTOE combined reach  more than 80% of Yancey – Mitchell Countypopulation each week, plus listeners in surrounding counties including Avery, Madisonand McDowell Counties.
WKYK  and WTOE are by far the most listened to radio stations in Yancey & Mitchell Counties.
WKYK & WTOE  are the one source – 24 hours per day- for comprehensive local news, weather, community events, sports and other local programming that makes a difference in people’s lives.
940 AM WKYK -REAL COUNTRY music with classic and new country hits.
1470 WTOE – TRUE OLDIES – soft oldies and hits from the 60″s, 70″s and 80″s.
WKYK  and WTOE are by far the most cost effective way to reach the people of Yancey, Mitchell and surrounding counties.
Newspaper circulation and readership continues to decline, while print rates continue to increase.
The cost of reaching 1,000 people with radio is much lower than Cable TV advertising because of satellite dish growth and cable disconnects.
Regional-National advertisers include: Hardees, Ford,  Burger King, Nationwide Insurance, US Cellular, Roto-Rooter and Subway
Many successful businesses place all or most of their advertising budget with WKYK – WTOE.  There are many local businesses that have been on WKYK – WTOE continuously for 10, 20 or 30 years.


We can help you work out an advertising program that will fit your budget. Packages as low as $60 per month.

Holly Hall 
(828) 682-3510 (ext 227)
(828) 765-7441  (ext 227)

Nikki Presnell
(828) 682-3510 (ext 230)
(828) 765-7441 (ext 230)

Michael A Sink
(828) 682-3510 (ext 224)
(828) 765-7441 (ext 224)