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PHILOSOPHY…WKYK-WTOE

We use our talent and resources to:

 Provide a quality signal with the very best in entertainment and information for the people ofWestern North Carolina. We serve our listeners and thus are able to provide a way for local businesses to reach these people. We believe we profit in relation to how well we serve.

 Provide our listening area with information including a strong commitment to local news, information feature programs, and live play-by-play coverage of local sports, along with service type programs that make a difference in peoples lives. 

 Provide companionship not only through informational programming but through a variety of music with emphasis on the blend and format that will attract the largest segment of listeners in our area and with local personalities who are identified with the activities in the area we serve. 

 Provide a professional advertising service with promotions that stimulate sales for our clients and help to build a better, more progressive community. 

 By doing these things, these radio stations build long term loyalty and maintains sustained audience leadership. 

WKYK MARKET / PROGRAMMING

WKYK-940-AM is the most powerful clear channel non-directional standard broadcast station in Western North Carolina.  Burnsville is the home of Mt. Mitchell, the highest peak in Eastern America.

  • Clear Channel - 5,000 watts
  • Serving half a million people
  • Industry, Tourism, Arts and Crafts Area 
  • Scenic Mountain Retirement Area 
  • Michael Ardell Morning Show
  • Real Country--Pure Country
  • Target: Adult 18-54
  • ABC, NC Net, Local News and Features
  • Weather Center Reports - 24 hours day
  • Live Local Sports Coverage
  • Mobile Unit for Remotes and Events
  • Information & entertainment that make a difference in people's lives
  • Promotions & contests which are analyzed for maximum audience appeal

 

WTOE MARKET / PROGRAMMING

WTOE 1470-AM witih 5,000 watts covers the Toe River Valley including Mitchell, Avery, McDowell and Yancey Counties, NC, Blue Ridge Parkway, Roan Mountain and into East Tennessee.

  • TRUE OLDIES
  • Soft Oldies & Hits from the 60's, 70's, & 80's
  • Target: Adults 35 plus
  • Bruce Ikard Morning Show
  • ABC, NC Net, Local News & Features
  • Weather Center Reports - 24 hours a day
  • Live Local Sports Coverage
  • Local Features & Community Involvement
  • Programming/Promotions for Listener Loyalty
  • Spruce Pine is Mineral & Gem Capitol of NC
  • Industry, Tourism, Arts & Crafts Area
  • Scenic Mountain Retirement Area

TEN REASONS WHY YOU SHOULD ADVERTISE ON WKYK-WTOE

  • WKYK and WTOE combined reach  more than 80% of Yancey - Mitchell Countypopulation each week, plus listeners in surrounding counties including Avery, Madisonand McDowell Counties.
  • WKYK  and WTOE are by far the most listened to radio stations in Yancey & Mitchell Counties.
  • WKYK & WTOE  are the one source - 24 hours per day- for comprehensive local news, weather, community events, sports and other local programming that makes a difference in people's lives.
  • 940 AM WKYK -REAL COUNTRY music with classic and new country hits.
  • 1470 WTOE – TRUE OLDIES - soft oldies and hits from the 60"s, 70"s and 80"s.
  • WKYK  and WTOE are by far the most cost effective way to reach the people of Yancey, Mitchell and surrounding counties.
  • Newspaper circulation and readership continues to decline, while print rates continue to increase.
  • The cost of reaching 1,000 people with radio is much lower than Cable TV advertising because of satellite dish growth and cable disconnects.
  • Regional-National advertisers include: Hardees, Ford,  Burger King, Nationwide Insurance, US Cellular, Roto-Rooter and Subway
  • Many successful businesses place all or most of their advertising budget with WKYK - WTOE.  There are many local businesses that have been on WKYK - WTOE continuously for 10, 20 or 30 years.

FOR ADVERTISING RATES & INFO CALL

 We can help you work out an advertising program that will fit your budget. Packages as low as $60 per month. 

Holly Hall  (828) 682-3510 ext 227, (828) 765-7441 ext 227

Mary Marsh (828) 682-3510 ext 230, (828) 765-7441 ext 230

Michael A Sink (828) 682-3510 ext 224, (828) 765-7441 ext 224