Blue Ridge Regional Hospital Receives Golden Bow Award



Joni Lisbee presents the Golden Bow Award to BRRH staff. Pictured left to right:   Jamie Pate, RN; Joni Lisenbee, Nurse Manager Mother Baby Unit and Breastfeeding Center at Mission Hospital; Teressa Neill, BRRH Director of Women’s, Nursery and Outpatient/Observation,; Jane Edwards, BRRH Vice President of Patient Care;  Katelyn Grindstaff, RN;  Ciji Dellinger, RN; Wendy Allen, RN.

The North Carolina Breastfeeding Coalition has awarded Blue Ridge Regional Hospital (BRRH) the Golden Bow Award.  The Golden Bow is used internationally to recognize hospitals and birthing centers who have committed to stop distributing infant formula company’s bags and related materials.
 
To earn the Golden Bow award, hospitals must prove that they are no longer distributing formula discharge bags and adopt the "Ban the Bags” set forth by the North Carolina Breastfeeding Coalition. 
The North Carolina Breastfeeding Coalition states that the marketing of commercial formula in health care settings decreases the rates of breastfeeding initiation, duration and exclusivity. The Golden Bow award winners recognize the effect this marketing can have on the health of North Carolina’s mothers and babies. Blue Ridge Regional Hospital received this award by not distributing any commercial infant formula gift bags, and by not including infant formula advertising in any gifts given to maternity patients.
 
 “We are proud to support the North Carolina Breastfeeding Coalition in promoting breastfeeding among our new and existing moms,” said Teressa Neill, Director of Women’s, Nursery and Outpatient/Observation at Blue Ridge Regional Hospital.  “Our team works very hard to stress the importance and advantages of breastfeeding to our new moms. Breastfeeding families need hands-on and heartfelt support, and we are committed to providing that support to all our patients.”
 
The North Carolina Breastfeeding Coalition exists to promote, protect, and support breastfeeding to reduce the risk of maternal and child diabetes, obesity, certain cancers, childhood pneumonia, hospitalization and other health conditions.  Sixty-six percent (66%) of North Carolina mother-baby pairs initiate breastfeeding, but a mere 15.3% are exclusively breastfeeding at six months, according to 2012 data from the CDC. Research indicates that one reason for the low rate of exclusive breastfeeding is the marketing of formula in health care facilities.
 
 
"We recognize the importance of breast feeding for the baby's health,” said Jamie Pate, RN, OB nurse and lactation consultant for Blue Ridge Regional Hospital.  “Through our OB Department, we provide new mothers with the education and encouragement they need."
 
For more information on the North Carolina Breastfeeding Coalition and the Golden Bow Award visit their website at http://www.ncbfc.org or contact Blue Ridge Regional Hospital OB Department at 766-3710 to speak with experienced obstetrical nurses who are committed to caring and answering your questions.
 
About Blue Ridge Regional Hospital
 
Blue Ridge Regional Hospital, based in Spruce Pine, N.C., is a not-for-profit hospital and serves Mitchell, Yancey, lower Avery and upper McDowell counties. Blue Ridge Regional Hospital has provided excellent healthcare services for the region since 1955. Cleverley & Associates has recognized Blue Ridge Regional Hospital as a Community Value 5-Star Hospital for 10 consecutive years. Medical specialties offered by Blue Ridge include emergency services, OB services, critical care, rehabilitation services and fitness center, cancer services, orthopedics, general surgical services, pain management, pediatrics, family medicine, sleep disorders and wound care. In addition, Blue Ridge Regional Hospital offers clinics for the following specialties: allergy and asthma; cardiology, dermatology; ear, nose and throat; gastroenterology; ophthalmology and kidney care (nephrology). Blue Ridge Regional Hospital employs 450 people and is a member of Mission Health, recognized in 2012 and 2013 as one of the nation’s Top 15 Health Systems by Thomson Reuters and Truven Health Analytics, respectively. For more information, please visit blueridgehospital.org.
 
About Mission Health
Mission Health, based in Asheville, N.C., is the state’s sixth-largest health system and the region’s only not-for-profit, independent community hospital system governed and managed exclusively in western North Carolina. Mission Health was recognized as one of the nation’s Top 15 Health Systems in 2012 and 2013 by Thomson Reuters and Truven Health Analytics, respectively. Mission Health is one of only two medium-sized health systems to receive this recognition in 2012 and 2013, and the only health system in North Carolina to achieve that distinction.
 
Mission Health, which traces its roots in the region back to 1885, operates six hospitals, numerous outpatient and surgery centers, post-acute care provider CarePartners, and the region’s only dedicated Level II trauma center. Its medical staff consists of more than 1,000 physicians and is certified in more than 50 medical specialties and sub-specialties. Mission Health has seven Centers of Excellence: Cancer, Heart, Mission Children’s Hospital, Neurosciences, Orthopedics, Trauma and Women’s Health. Mission Hospital, located in Asheville, is the system’s flagship hospital and is licensed for 795 beds. It is the regional referral center for tertiary and quaternary care. It also includes Mission Children’s Hospital – the region’s only children’s hospital. Other Mission Health member hospitals include Angel Medical Center in Franklin, Blue Ridge Regional Hospital in Spruce Pine, Highlands-Cashiers Hospital in Highlands, McDowell Hospital in Marion and Transylvania Regional Hospital in Brevard. With approximately 10,600 employees and 2,000 volunteers, Mission Health is dedicated to improving the health and wellness of the people of western North Carolina. For more information, please visit mission-health.org.

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