We use our talent and resources to:

Provide a quality signal with the very best in entertainment and information for the people of Western North Carolina. We serve our listeners and thus are able to provide a way for local businesses to reach these people. We believe we profit in relation to how well we serve.

Provide our listening area with information including a strong commitment to local news, information feature programs, and live play-by-play coverage of local sports, along with service type programs that make a difference in peoples lives.

Provide companionship not only through informational programming but through a variety of music with emphasis on the blend and format that will attract the largest segment of listeners in our area and with local personalities who are identified with the activities in the area we serve.

Provide a professional advertising service with promotions that stimulate sales for our clients and help to build a better, more progressive community.

By doing these things, these radio stations build long term loyalty and maintains sustained audience leadership.