Marketing – WTOE

WTOE 1470-AM witih 5,000 watts and FM 101.1 covers the Toe River Valley including Mitchell, Avery, McDowell and Yancey Counties, NC, Blue Ridge Parkway, Roan Mountain and into East Tennessee.


  • Soft Oldies & Hits from the 60’s, 70’s, & 80’s
  • Target: Adults 35 plus
  • Bruce Ikard Morning Show
  • ABC, NC Net, Local News & Features
  • Weather Center Reports – 24 hours a day
  • Live Local Sports Coverage
  • Local Features & Community Involvement
  • Programming/Promotions for Listener Loyalty
  • Spruce Pine is Mineral & Gem Capitol of NC
  • Industry, Tourism, Arts & Crafts Area
  • Scenic Mountain Retirement Area


WKYK and WTOE combined reach  more than 80% of Yancey – Mitchell Countypopulation each week, plus listeners in surrounding counties including Avery, Madisonand McDowell Counties.
WKYK  and WTOE are by far the most listened to radio stations in Yancey & Mitchell Counties.
WKYK & WTOE  are the one source – 24 hours per day- for comprehensive local news, weather, community events, sports and other local programming that makes a difference in people’s lives.
940 AM WKYK -REAL COUNTRY music with classic and new country hits.
1470 WTOE – TRUE OLDIES – soft oldies and hits from the 60″s, 70″s and 80″s.
WKYK  and WTOE are by far the most cost effective way to reach the people of Yancey, Mitchell and surrounding counties.
Newspaper circulation and readership continues to decline, while print rates continue to increase.
The cost of reaching 1,000 people with radio is much lower than Cable TV advertising because of satellite dish growth and cable disconnects.
Regional-National advertisers include: Hardees, Ford,  Burger King, Nationwide Insurance, US Cellular, Roto-Rooter and Subway
Many successful businesses place all or most of their advertising budget with WKYK – WTOE.  There are many local businesses that have been on WKYK – WTOE continuously for 10, 20 or 30 years.


We can help you work out an advertising program that will fit your budget. Packages as low as $60 per month.

Toll Free

Holly Hall 
(828) 682-3510 (ext 0227)
(828) 765-7441  (ext 0227)

Nikki Presnell
(828) 682-3510 (ext 0230)
(828) 765-7441 (ext 0230)

Michael A Sink
(828) 682-3510 (ext 0224)
(828) 765-7441 (ext 0224)